Why do we insist on natural farming?
Perhaps you've noticed that the fruit we eat today, while looking vibrantly red, has a hard and crisp texture when bitten into. It's sweet, but lacks freshness. The fruits are getting bigger, their colors more perfect, they're juicy and sweet enough, but they've lost that rich aroma and layered flavor that lingers in your memory.
The answer lies in modern agriculture's pursuit of "efficiency": the use of chemical fertilizers and various chemicals within a reasonable range. Chemical fertilizers enable fruit to grow rapidly and double yields; those "reasonable" chemicals ensure fruit doesn't spoil during transport, looks good, and stays fresh longer . . . .
We now have access to fruit year-round, but we've lost the unique surprises of each season.
We've achieved flawless appearances, but we've lost the true soul that touches our taste buds.
This is why we insist on using the most traditional methods to cultivate the flavors of our memories.